Product as object
Studio shots on neutral backdrops with controlled light — the fireplace photographed like a piece of design, not a catalogue item.
// project · 06 2025 delivered
Nordglow.
Product and lifestyle stills for a Scandinavian bioethanol fireplace brand — designed to carry the product across the surfaces it lives on.
// brief
Nordglow makes small, deliberate bioethanol fireplaces — table-sized fires designed to bring real flame indoors, into rooms most people would never put a wood-burner in. The product is quiet on its own: a glass cylinder, ceramic base, smooth pebbles, a single steady flame.
The brief on stills was to do the product justice both ways — clean studio shots that show the object as a sculpture, and lifestyle scenes that show what it actually does to a room. A bar table, two glasses of wine, the flame in the middle: that's the product, more than the spec sheet ever will be.
The set runs from close-up product on neutral backdrops through to fully dressed environmental shots, with a couple of atmospheric in-betweens that bridge the two. All shot for use across packaging, web, social, and retail.
Lifestyle, not staged
Environmental shots in real rooms with real people. The product earns its place in the frame instead of being centred and lit.
One set, many surfaces
Shot, cropped, and graded so the same stills hold up across packaging, the site, retail prints, and social — without re-shoots per channel.